Find myself running from my desk for the second day in a row. This time to share some of our HR work @Spotify w/ the larger Hennes&Mauritz HR Team. Excited to meet with all of them and to get to know more about their challenges.

HM has just started an internal network on a great initiative from HRM Anna Larsson sponsored by Head of Global HR Helena Thybell. Anna very ambitiously wanting me to talk about i) our Passion Tour: our purpose, our passion ii) whats trending with HR iii) Our global parental leave

Just love how they will have me talk in front of a super model for the whole session…


Bisnode HR

BisnodeOff to spend the afternoon with Group HR @Bisnode. A bit envious since the are about to
launch their culture journey or as me from the side line would put it #shipdatawithlove

Always useful and good to get the chance to pressure test your own ideas, experience and launches with a team of strangers. Much like when I got the chance to meet with Telias HR team last year.

Will speak about the work we did at Kanal 5, 3 and Swedbank regarding the communication platform and how we worked with our brand ambassadors to hit, re-hit and remind the whole organisation of our vision, mission (purpose) and values.

Hosting is Bisnodes CHRO Anne-Marie Andric together with her wingman Per Larsson.

//Katarina Berg

Lead On Leave goes SXSW

Conf AustinThis global parental leave of our is making its waves. Just got to Austin Texas and SXSW. This world famous event attracts thousands of registrants from across the globe that are looking for new ideas, new collaborators and an opportunity to create meaningful connections.

Spotify KidsMost likely SXSW is known for its music scene and as much as I am looking forward to spend time at the Spotify House  I am here to talk about the parental leave policy we launched back in November last year. Proud and happy that we can #LeadOnLeave

My first stop was to listen to FLOTUS talk aboutFLOTUS ‘Let Girls Learn’. The First Lady promoted the initiative, which seeks to break barriers to education for girls. Queen Latifah served as moderator on the keynote panel, which included Missy Elliott, Diane Warren and actress Sophia Bush.

The women on the panel at SXSW shared personal stories and talked freely about some of the music that had influenced and empowered them. They also took questions from the audience. One being – will you run for president? The first lady answered: ”I’m gonna continue to work with our young people all over the world. Not as president. I will not run for president.” The crowd responded with disappointment.

The Meet Ups is as impressive as the line up of great artists on the different music scenes during the week;

  • Brands & Marketing
  • Design
  • Development & Code
  • Government
  • Health
  • Tech Industry
  • Workplace
  • Social Impact
  • Startup Village

….just to name some of the areas under Music, Film & Interactive.

Looking forward, y’all!



Swedish leadership – an export product ready to ship and stronger then ever! 

For the 14 year running did Chef arrange Chefgalan to promote good leadership and award the best managers in Sweden. The theme:  Swedish leadership – Top Notch – what is the secret?

Where? March 9 2016 @Grand Hôtel in Stockholm

How? With focus on Swedish leadership, with managers from all types of organisations, some of the county’s biggest inspirations and successful leaders will come together and share their experience and failures.

So, what defines Swedish leadership. Really? Autonomy, competence development, belonging and benevolence!

Suad Ali stood out during her talk with moderator Claes de Fair, so did the award winning Jan Carlzon.

Chefgalan 2016

Cecilia Westerholm Beer, Anne-Marie Andric, Jan Carlzon


Women In Tech

For the third consecutive year Spotify are proud sponsors to Women in Tech, Stockholm. This year all the sponsors open their door for a breakfast session. Our chief product officer Gustav Söderström will talk about his career and what occupies his mind these days @Spotify – Product, Design & Data.


12.00 Registration opens @Folkets Hus, Stockholm

13.00-18.30 WIT conference @Folkets Hus

13:00 Welcome to WIT!
13:10 Keynote: “Disruptive Technologies and Exponential Thinking”
Victoria Bastide, CTO Lifesum and Katie Knish, Product Development Manager Lifesum
13:30 Keynote: “Building World-Class Products” Daniel Ek, CEO Spotify

13:50 – Behind the Scenes: Technologies that Will Change the World
13:50-14:05 Rebecca Jonsson, Chief Researcher at Artificial Solutions
14:05-14:20 Annika Fogelgren, Producer for Candy Crush Soda at King

14:20-14:50 Coffee + networking

14:50 (Tech) Panel: “What we Love and Hate With Working in Tech” (Moderator: Paulina Modlitba Söderlund)
Annie Thorell, Frontend Engineer and Team Lead at Wrapp
Izabelle Back, Thermal Engineer Tesla
Maral Biniazan, Dev Manager Viaplay
Alicia Rissler, UX Director iZettle
15:10 (Media/Tech) Panel: “Spotlight on The Entrepreneurs of Tomorrow” (Moderator: Jane Walerud)
Elina Berglund, CTO and co-founder Natural Cycles
Cecilia Borg, CTO Looklet
Martina Elm, Co-founder Confetti
Anu Bhardwaj, Women Investing in Women DIGITAL
15:30 (Tech) Attracting Girls and Women to Technology – Present & Future (Moderator: Jennifer Råsten)
Elin Rydberg, Software Engineer Kundo
Adi Ben-Artzy, Global Recruiter Google
Dajana Vlajic, M.Sc Student at KTH and Board member Womengineer
Nami Zarringhalam, CSO Truecaller
15:50 (Media) Panel: “Driving Transformation through Technology” (Moderator: Sofia Svanteson)
Anki Ahrnell, CDO Bonnier
Hélène Barnekow, CEO Telia
Sara Ghisler, CIO Dibs
Eva Fors, CEO Yanzi Networks
16:10 Interview + WheeLearn Startup Launch with Malin Arvidsson, WIT Student of Vision Award 2015 winner

16.20 – 18:00 Keynote: Building a modern, disruptive, innovative data-driven business: product and technology perspective. Please note that this take place at the same time as the breakout sessions.
Lidia Oshlyansky, VP UX Schibsted Media Group
Galina Esther Shubina, Founder, Data Labs
Atelach Alemu Argaw, Engineering Manager, Schibsted Media Group
Jacqueline Dozier, Product Manager, Schibsted Media Group.
16.20 – 18:00 – Breakout sessions: Sign-up required.
Everyone who has a ticket to WIT has received an email with instructions on how to sign up for a session.
The Code Pub: CSS Animations – Making Web magical since HTML5 with Netlight. Room 307

Tjejer kodar: Create your own design for with Tjejer Kodar and iZettle. Room 202
SUP46: Develop your tech startup idea together with industry leaders. Room 203+204
Isabelle Edlund: Investments and Funding – is there a right way to do it? Room 201
Toca Boca: Playful Prototyping. Room 300

18:10-18:30 – Keynote: “The journey to the top”
Lydia Winter, Brand Director Mojang.